Cardamom-Crumb Coffee Cake | The Local Cook

Cardamom-Crumb Coffee Cake | The Local Cook

Lesson 4: Feedburner, Mybloglog and why you want them

So What are we doing ? - we are setting up directions to the blog, that is what we are doing - pointing people this way.

We want to get traffic to the blog first, and get them to engage with us here, preferably by subscribing to feedburner to get our updates delivered to their inboxes.

Feedburner
Using Feedburner is a very basic FREE way to begin your e-mail marketing campaign without the need for an autoresponder, as people that sign up to your feedburner feed by e-mail will get a daily e-mail of your blog posts - delivered with their expressed permission (getting a person to subscribe like this, is the correct way to send business e-mail and avoid complaints or misunderstandings) Feedburner provide the service for free and include privacy policy and optout options (including street address) within every mailing.

If you have signed up to e-mail updates of this blog - you may well be reading this lesson in your inbox - it got to your inbox because you signed up via the subscribe box, handy isn't it ? :-)

Update MyBloglog was 'deadpooled' in 2010 - recommended alternatives are networkedblogs and/or blogfrog - both do a similar thing Z x
Mybloglog
Another example of drawing people towards your blog is to make use of a blog community - now while Google own Feedburner, Yahoo own another useful free tool for bloggers called MyBlogLog

As a network marketer or affiliate you might be wondering:

Why send people to my blog and not direct to the opportunity, why even have a blog ?

The reason is, what most successful Internet Marketers know, that whatever opportunity you are working with, you have to get visitors to your site in order to make sales, doesn't matter if you are paying for visitors or getting free leads on networks - which ever way you get people to your site - it is costing you TIME and MONEY - this process of gathering people free or paid is ongoing and time consuming,

So in order to increase the likelyhood of a sale make / a profit you really have to maximize the potential life span of the leads/visitors/traffic, so by bringing them to your blog first you are creating a relationship with them before you hand them over, YOU become the central focus first, the person who is introducing a range of products that YOU are familiar with - YOU are the expert with - the idea is that they remember it was YOU that introduced them, to be remembered you need a way to remind people that YOU exist!

If you send your leads directly to the the great MLM or Affiliate program, in theory they might never be seen again, you can't follow up with them, or if they buy under another affiliate's account, you don't get your commission, the way to save this is: your blog, if you send them to your blog first and capture their attention through useful content/tools and other "sticky content" you have a chance to build up more of a business relationship - next time they meet someone looking for a Healthy Coffee distributor for example they will remember YOU - word of mouth marketing on the Internet - yes this is one method - getting their e-mail address or other way to contact them again after they leave is the key to contacting again, following up your prospects.

We will be looking at more methods, but what you need to remember as a summary for this lesson is - Capture your visitors attention on your own site BEFORE you send them to your main opportunity, Have the options available for them to connect with you - feedburner and mybloglog are free services run by BIG companies that get lots of visitors, which means more chance of meeting potential customers,team mates or both.

In a later lesson I will introduce you to a free autoresponder service and give you an easy explanation of how they work how/why to give away a free report.


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Based on a work at ilovegano.blogspot.com.
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Lesson 3 getting started with a blog and twitter

Lesson 3

Okay, in the lesson I'm going to take a look at the very beginning. At the time of writing this entry I have not 'promoted' GanoBrand other than introducing it on Twitter via @coffee2u and adding other marketing tools to prepare for promoting it.

I have 1 downline member (cheers Tom!)and the beginnings of a blog (this one). I am starting from scratch and explaining what I do along the way to build up a downline and generate a micro community around this range of products centered around Healthy Coffee.

Ingredients so far:

Step 1. Find a Product you want to sell.

Step 2. Create a Blog, in this case I am using blogger's blogspot, a free service owned by Google. The address (URL) is here: http://ilovegano.blogspot.com Keep note of this address for the next step.

Step 3. Create a Twitter account try and think of a twitter name that is connected to the product for example I was lucky to get @coffee2u, try different names until you get a name you are happy with, that is not too long. My twitter URL is: http://www.twitter.com/coffee2u

So in this lesson: you are getting three things organized - You have decided on a product, you are creating a blog, which is your main website to bring people BEFORE you send them anywhere else (this is an important point, especially if you are an Affiliate Marketer). You are also creating a twitter account, which is your first marketing tool, as it is a way to connect to a group of people very quickly, these people don't need to be targeted traffic to begin with, simply familiarize/customize your twitter account to match your blog account, and follow some people that look like they will follow back that are in a similar niche to your product, building up a base of random follows can also lead to meeting different kinds of people.

When you tweet don't just add all links to products, chat to people, unlike most I recommend using a brand picture rather than your face if you are focusing more on the product sales than the social aspect, this makes it clear you are selling something not 'pretending' to socialize, you are clearly there for a mixture of purposes and people will come to expect the commercial posts, I'd made about 1 in every 5 posts a commercial post/directly related to the product, but of course if you are in the middle on a conversation you don't stop and add your advert quota! it's just a general guideline, to keep you focused on the reason for the account - the product you are selling.

Look for some other people using brand images to chat to, this may ease you into chatting in a mixture of marketing and social situations rather than pitching your product like a parrot!. This way you can have a mixture of social chat and product plugs aren't plonked in the middle of a social exchange, your followers will then know that you sell items, know you have a business to run/part of your job, and they can still get to chat with the real person in between your generic product posts.

Remember to go into settings on Twitter and add your blog URL, it will show up on your profile - this is a direct link back to your blog and you want to get people to your blog in the next lesson I will explain why. Invite people to click on the link to visit your blog in the bio section.



===Copy and paste section below into page if you wish, to reprint article :===

I love gano by Zara Lockwood is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License.
Based on a work at ilovegano.blogspot.com.
Permissions beyond the scope of this license may be available at http://ilovegano.blogspot.com.

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